Sunday, August 29, 2010

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The 3 Essential Components of a Search Engine Optimization Campaign

Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization allows you to achieve top search engine placement and a tap into a new source of qualified visitors who are actively searching for products and services on the Internet.

Unfortunately, only 7% of all websites are visible by the search engines according to a recent StatMarket.com study. The reason for this phenomenon is because most web sites are not properly optimized and promoted to achieve high search engine rankings.

The Top 3 Components Of Optimizing Your Web Site For Top Search Engine RankingsTo achieve the best overall, long-term search engine positioning, three components must be present on your web site: Content component (Your web page text.) Link component (How you link your pages together.) Link Popularity component (The in-bound links to your site.) The Content ComponentThe most important part of the content component (of a search engine algorithm) is keyword selection and where you place keywords on your web pages. In order for your target audience to find your site on the search engines, your web pages must contain keyword phrases that match the phrases your target audience is typing into search queries. Finding these keywords that your target audience uses to find your product is accomplished by conducting keyword research. The Link Component - Internal LinkingThe strategy of placing keyword-rich text on your web pages is useless if the search engine spiders have no way of finding that text. The way your web pages are linked to each other has huge impact on your site's search engine positioning. Be sure to link your pages together with your keywords within your links. The Link Popularity Component - Acquiring In-Bound LinksThe "Link Popularity" or Google "Page Rank" (PR) component of a search engine algorithm analyzes how many web sites link to your website.

95% of the battle of getting high rankings at the search engine is acquiring quality and relevant links pointing to your web site. Ever since Google entered the search engine market, all the major Search Engines have started using links as the primary way they rank web sites. This is known as your web site's "Link Popularity" or in Google's case it's called "PageRank" or "PR."

For example, the heart of Google's algorithm is PageRank, a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University. Here is what Google says about their "PageRank" web site ranking algorithm at their web site.

"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

As Google explains, Links and PageRank are critical to ranking high in the search engines. In fact, inbound links and the text within those inbound links account for 95% of effective search engine optimization.

Relevant LinksBut, attaining optimal link popularity is not as easy as simply obtaining as many links as possible to your website. The quality and relevancy of the sites linking to your site holds more "weight" than the quantity of sites linking to your site. Since Yahoo is the most frequently visited site on the web, a link from Yahoo to your website carries far more "weight" than a link from a smaller, less visited site.

Here's what Google Developer Matt Cutts has to say about links:

"Thematic incoming links from authority sites carry more weight than on-page optimization."

The Top 4 Strategies for Acquiring Links to Your Web SiteBelow are the four critical steps for achieving high rankings by acquiring text links to your web site... Get a higher Google PageRank score than your competition For any given keyword, there is a minimum PageRank required to rank at Google. In order to see what this minimum PageRank number is, search Google for your keyword and look at the PageRank of your competition's web sites that are ranked in the top 10 of the Search Engine Results Page (SERP). An easy way to view the PageRank scores of your competition is to use Google Toolbar or the SEOChat PageRank Search Tool. Get more relevant links than your competition All links are not created equal. The best links are "relevant" links from web pages related to your keyword. Get more links on more different web sites than your competition Getting links on a variety of different web sites on different networks is crucial for high rankings. Use the keywords you want to high rankings in the search engines as the anchor text of your in-bound links. "Anchor text" is the visible text within a hyperlink. Text links and anchor text are the two most important criteria for how Google and other top Search Engines rank web sites.

Here is an example of a link containing the keyword phrase "ERP Software" within the anchor text...

F*R*E*E ERP Software white paper shows how to increase profitability and reduce inventory.

Relevant Links and PageRank are critical to achieving high search engine rankings. Want proof? Do a search at Google for the highly competitive keyword "computers" and you'll find Apple and Dell computers rank numbers 1 and 2 in the Search Engine Results Page (SERP). Now, click through to the Apple and Dell web pages and look for the word "computers" in their web page text. What did you find? Neither www.apple.com or www.dell.com have the word "computers" in their text, yet they're ranking #1 and #2 at Google.

Relevant Links and PageRank Win!

The sites with the most relevant links and highest Google PageRank win every time and rank the highest at the top search engines. There are many methods you can use to acquire text links including buying links from a broker, Internet directories, reciprocal linking, Internet publicity, and others.

About the Author:
Matt Hockin is President of Interactive Marketing, Inc., an Internet marketing consulting company providing web site optimization and search engine marketing services that "tune up" web sites for increased conversion rates, traffic, qualified leads, and profitability.


Friday, August 27, 2010

Easy Steps You Can Take Today to Erase Hip Pain

...and one of these tips you can get from a sewing class!

"More than 100,000 Americans are unable to get from their bed to the bathroom without assistance because of problems related to their hip or knee." So says Dr. Nathan Wei, Clinical Director of the Arthritis and Osteoporosis Center of Maryland. He adds, "Too many people put up with pain when there are so many treatments available."

The hip joint plays a major role in weight-bearing and walking.

It's a ball-and-socket joint that combines great stability and a wide range of motion. This joint is comprised of the head of the thigh bone (femur) which is shaped like a ball. This sits inside a cup-like area of the pelvis called the acetabulum ("socket"). It is surrounded by powerful muscles that help maintain the body in an upright posture and also help with walking. Many ligaments also help support the structure of the hip.

The most common symptom with hip problems is pain

Pain due to hip problems may be felt in the groin, on the outside of the hip region, the buttock, inner part of the thigh, the front of the thigh, and even the knee. In fact, there have been patients who've had knee surgery... when the problem was really in the hip. NOT a good thing! Pain coming from the hip joint also needs to be distinguished from low back disorders as well as knee disorders. Activities of daily living that are affected by hip pain include going up and down stairs, getting out of chairs, getting out of bed, getting shoes and socks off and on, and sexual intercourse.

Hip pain is often aggravated by weight-bearing.

Besides arthritis, hip pain can be due to bursitis. The most common is trochanteric bursitis. Trochanteric bursitis is inflammation of the large bursa that sits on the side of the hip. It tends to come on in middle-aged people. The major symptom is a deep aching pain over the upper outer thigh. It is made worse by walking. It is often bad at night and is aggravated by lying on the affected side. The treatment consists of anti-inflammatory medication, physical therapy, steroid injection, and stretching exercises.

Another potentially serious condition is avascular necrosis of the hip.

Here, a patient will have severe pain- usually in the groin. Weight-bearing is excruciating and the pain may also be present at night. Avascular necrosis is a condition where the blood supply to the head of the femur ("the ball") is interrupted... ...and the head of the femur actually dies! The bone collapses. Remember the great athlete, Bo Jackson... he had avascular necrosis. The diagnosis is confirmed by MRI scanning and the treatment involves surgical procedures. In patient with an arthritis condition, treatment modalities should include anti-inflammatory medication, physical therapy, exercises, and weight reduction, if necessary.

Specific stretching exercises are helpful.

Dr. Wei says, "One of my favorite is called thread-the-needle. You cross one leg across the thigh of the other. Reach down through the hole formed by this crossing over maneuver with the same side hand as the leg you're using to cross over. Clasp fingers with the other hand behind the thigh and gently pull. You'll feel the stretch! Hold for 10 seconds. Repeat with the other side."

Joint replacement- known as hip arthroplasty- is still the resort of choice in patients with end-stage arthritis.

Indications for arthroplasty include:

Tuesday, August 24, 2010

Treadmills

There are benefits to the use of treadmills as part of your exercise program. A treadmill provides a wonderful cardiovascular workout for your heart, your lungs, and your circulation. There is low impact on your joints, which makes it easier and less painful to workout. This is an excellent workout for pregnant women. Because it is low impact and cardio-vascular in nature it builds endurance which no doubt helps during labor.

Treadmills are easy to use and they are not that expensive especially the lower end models. The use of a treadmill will help you lose weight and body fat. A non-physical benefit of a treadmill can be that they don't take up a lot of space. Oh there are some that could use a whole room but if space is the issue then you can find manual treadmills that are powered by your movement only that fold. Really do some research and talk to professionals about which one might be appropriate.

It is best to compare different models. What kind of features are you looking for on your treadmill? Here are some things to look at when you are comparing various models. It can be overwhelming because all you really want is to work out. The type of motor is important as it can affect the size of your machine. The belt trackers are the most important things to look at.

It is the placement of the running belt and the type of movement of the belt as you work out. You want a belt that moves smoothly over the rollers as opposed to being jerky. Did you ever see a check out belt in the market that starts and jumps and then starts and jumps again? If the movement on your treadmill is like that there can be more impact on your joints than necessary and injury can result.

The length and width of the belt is something else to look at. A belt that is not long enough can cause you to 'run-off' the end of the belt. A belt that is too narrow will not necessarily support your stance. Try out the machine if possible or one very much like it if at all possible.

The type of incline and the percentage of the incline will affect your workout and the impact on your joints. Many treadmills have adjustable inclines so that as you progress you can increase the slant to where you are walking like you would on a steep hill. The speed, how fast the belt moves, should be adjustable as well. What is the minimum and maximum speed? Knowing this will help you plan your workout and make it more effective.

One of the features you should look for on your treadmill monitor console is a heart rate monitor. You can make your workout more beneficial if you know your resting heart rate and your target heart rate is the highest number you reach to get maximum benefits from your work out. The console should also display your speed, your time and the distance you have covered.

It is imperative that you learn to properly run your treadmill before attempting to use it. The control panel should be easy to read. Can the control panel be used without the software program? You do not want a noisy treadmill. While there will be some noise, you don't want the noise to be overwhelming.

Is the noise level acceptable for you? How thick is the belt? A thin belt could wear over time so you would want a belt that is thick enough to last for a long time. Some belts will begin to stretch. In order to help make your treadmill last be sure you regularly check that the belt hasn't stretched or cracked anywhere. Make sure the monitor is functioning properly.

Other things to consider are how heavy the machine is. Some delivery companies will only bring it to your door, it's then up to you to get it in the house and set it up. How it looks is important because if you don't like how it looks in your home you will be less likely to use it. Will it be easy to store when not in use? Most likely it will occupy the same space when it's not in use so you may want to consider (before you bring it home) if this will be acceptable.

Your treadmill should be placed away from walls to prevent injury from falls. It should be about eight feet away from any ledge, wall, or windows. All wires and the power supply should be out of the way of walking areas or taped down to prevent someone from tripping when getting on or off your treadmill.

Here are a few tips on using your new treadmill. Before you get on the belt straddle the belt and make sure it is set at the proper speed. Keep your eyes forward as your eyes will follow your feet. Be sure to stay in the center of the belt to prevent some slips and falls.

(c) www.1st-4-fitness-equipment.com

Reprint Rights feel free to publish this article on your website but you must agree to leave all active links contained within 'About The Author' intact and "as is" and NOT hidden behind a java or redirect script.
-----------
About The Author

Martin Smith is a successful freelance writer providing advice for consumers on purchasing a variety of Home Fitness Equipment which includes Home Gyms, Exercise Bikes, and more! His numerous articles provide a wonderfully researched resource of interesting and relevant information. http://www.1st-4-fitness-equipment.com.


Sunday, August 22, 2010

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Friday, August 20, 2010

Stretching and the Warm up Are You Confused

Lately, I've been receiving a lot of questions referring to the latest studies and research findings, and one question that I receive most queries about concerns the role that stretching plays as part of the warm up.

Currently, there seems to be a lot of confusion about how and when stretching should be used as part of the warm up, and some people are under the impression that stretching should be avoided altogether.

 

This is a very important issue and needs to be clarified immediately. The rest of this article is dedicated to dispelling some common myths and misconceptions about stretching and its' role as part of the warm up.

 

 
What has Science got to say?

 

Most of the studies I've reviewed attempt to determine the effects of stretching on injury prevention. This is a mistake in itself and shows a lack of understanding as to how stretching is used as part of an injury prevention program and the warm up.

 

Stretching and its effect on physical performance and injury prevention is something that just can't be measured scientifically. Sure you can measure the effect of stretching on flexibility with simple tests like the "Sit and Reach" test, but then to determine how that affects athletic performance or injury susceptibility is near impossible.

 

One of the more recent studies on stretching supports this view by concluding;

 

"Due to the paucity, heterogeneity and poor quality of the available studies no definitive conclusions can be drawn as to the value of stretching for reducing the risk of exercise-related injury." (The efficacy of stretching for prevention of exercise-related injury: a systematic review of the literature, 2003, Weldon)

 

To put the above quote in layman's terms; there hasn't been enough studies done and the studies that have been done are not specific or consistent enough. For the most comprehensive assessment and conclusion of research done on the affects of stretching I suggest you have a read through the following article, "The Truth about Stretching."

http://www.thestretchinghandbook.com/resources/articles/stretching-truth.htm

 


The Greatest Misconception

 

Confusion about what stretching accomplishes, as part of the warm up, is causing many to abandon stretching altogether. The key to understanding the role stretching plays can be found in the previous sentence. But, you have to read it carefully.

 

Stretching, as part of the warm up!

 

Here's the key: Stretching is a critical part of the warm up, but stretching is NOT the warm up.

 

Don't make the mistake of thinking that doing a few stretches constitutes a warm up. An effective warm up has a number of very important key elements, which work together to minimize the likelihood of sports injury and prepare the individual for physical activity.

 

Identifying the components of an effective and safe warm up, and executing them in the correct order is critical. Remember, stretching is only one part of an effective warm up and its' place in the warm up routine is specific and dependant on the other components.

The four key elements that should be included to ensure an effective and complete warm up are:

 

1. The general warm up

This phase of the warm up consists of 5 to 15 minutes of light physical activity. The aim here is to elevate the heart rate and respiratory rate, increase blood flow and increase muscle temperature.

 

2. Static stretching

Next, 5 to 15 minutes of gentle static stretching should be used to gradually lengthen all the major muscle groups and associated tendons of the body.

 

3. The sports specific warm up

During this phase of the warm up, 10 to 15 minutes of sport specific drills and exercises should be used to prepare the athlete for the specific demands of their chosen sport.

 

4. Dynamic stretching

Dynamic stretching involves a controlled, soft bounce or swinging motion to force a particular body part past its usual range of movement. The force of the bounce or swing is gradually increased but should never become radical or uncontrolled.

 

Please note; dynamic stretching carries with it a high risk of injury if used incorrectly. Dynamic stretching is more for muscular conditioning than flexibility and is really only suited for professional, well trained, highly conditioned athletes. Dynamic stretching should only be used after a high level of general flexibility has been established.

 

All four parts are equally important and any one part should not be neglected or thought of as not necessary. All four elements work together to bring the body and mind to a physical peak, ensuring the athlete is prepared for the activity to come.

 

 

So what conclusions can we make?

 

Stretching is beneficial, when used correctly. However, as with most activities there are rules and guidelines to ensure that they are safe, and stretching is no exception. Stretching can be extremely dangerous and harmful if used incorrectly.

 

Remember, stretching is just one very important component that assists to reduce the risk of injury and improve athletic performance. The best results are achieved when stretching is used in combination with other injury reduction techniques and conditioning exercises.

**********************

 

If you enjoyed this article, please feel free to forward it to others, make it available from your site or post it on forums for others to read. Just make sure the following paragraph and URL are included.

 

For more information and articles on stretching, flexibility and sports injury, visit The Stretching & Sports Injury Newsletter at; www.TheStretchingHandbook.com.


Wednesday, August 18, 2010

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Running a pay per click campaign can be a valuable, fast source of online sales

Wednesday, August 11, 2010

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Tuesday, August 10, 2010

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